Despite the growing belief in certain circles that Rotten Tomatoes is hurting the potential box office of poorly reviewed films, a new study suggests there’s no substantial link between a film’s box office and whether or not it’s deemed “rotten” or “fresh.”
Hollywood power players like Brett Ratner have been grumbling about the review aggregation site for awhile, suggesting it’s reduced film criticism to a number. Ratner and others have suggested that Rotten Tomatoes scores can hamstring a film that audiences might actually enjoy simply by creating bad buzz on social media, and plans are afoot in some Hollywood circles to blunt the site’s supposed influence. The fact that 2017 has proved to be a historically disastrous summer at the box office has only fueled these arguments.
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